Blog

Thoughts and ideas from Komodo Technologies, LLC

  • Case Study: SaaS Churn Reduction
    The Challenge: A Software as a Service (SaaS) client was looking for a way to reduce churn and improve customer retention. The organization had purc...
  • Case Study: Marketing Optimization for Digital Marketer
    The Challenge: A digital marketing company was preparing to negotiate their annual contract with one of their data vendors. They had a suspicion th...
  • Predictive: The Power of Machine Learning to Rapidly Discover and Scale Profitable Opportunities
    The Challenge: When a mid-sized email marketing client approached us, they were looking for a way to simplify and automate a complicated and entangled...
  • Dataops: Data-Driven Decisions to Rally Your Organization and Discover the Most Important Issues
    The ChallengeWhen a financial tech client did a soft launch of their app, they were eager to analyze the data they had collected to improve the produ...
  • Choosing Metrics for a Product Launch
    You’re about to launch a new feature or product. You need to be able to measure its impact so that you and your company can learn from it.This article...
  • When Does Machine Learning Become Deep Learning?
    Machine learning and deep learning have flourished over the last several years. With computing power rapidly becoming cheaper and more accessible, im...
  • Artificial Intelligence (AI) vs. Machine Learning (ML)
    Artificial intelligence and machine learning are two terms that seem to be thrown around interchangeably. Conflating these ideas is understandable; i...